Recircle Brands, led by Founder and President Jack Licata, also known as “The Green Patriot,” is significantly impacting some of the most pressing modern-day challenges. The innovative company has devised a solution to reduce the impact of plastic, decrease our carbon footprint, and create meaningful employment for veterans and individuals with disabilities. Recircle Brands’ flagship product, Bagups, stands out as a revolutionary invention, simplifying the often mundane task of changing trash bags.
During his distinguished career, Licata served as a United States Air Force Captain, specializing as a Nuclear Missile Launch Officer. Drawing inspiration from his own experiences, particularly the inefficiency of changing trash bags during his military service, Licata conceptualized and brought to life Bagups. This novel product falls under “The Trash Bag Dispensing System” category. Bagups eliminates the hassle of searching for a new trash bag when changing the garbage. Users can effortlessly drop Bagups into their kitchen garbage can, ensuring the next bag is readily available. The system contains approximately a month’s supply of bags, and when the last bag is reached, the box is easily removed, the previous bag is detached, and the process begins anew.
What sets Bagups apart is not only its convenience but also its dedication to environmental sustainability. The bags are biodegradable, and the entire shipping process is designed to minimize carbon footprint. Bagups are shipped directly via the US Postal Service, reducing the need for additional delivery vehicles. The packaging is minimal, consisting of recyclable cardboard shipping containers, and the assembly and packaging processes provide employment opportunities exclusively to veterans and individuals with disabilities. The company’s innovation is further made evident in its plans to introduce additional biodegradable products, including Kitty Litter Liners, Drop Cloths, Table Cloths, and various sizes of trash bags.
Licata’s impact has been widely recognized with career highlights, including awards such as the New Jersey Biz Award for Veterans In Business, the City & State NY Award for Veterans In Business, and recognition from Bunker Labs and Rice University for his entrepreneurial achievements. Recircle Brands has also been honored as the Best Green Product by the New Jersey Business Awards and at prestigious events like the Chicago Housewares Show and the New York Restaurant Show.
Despite these achievements, Recircle Brands faced numerous challenges in creating a groundbreaking product from scratch without patents, trademarks, contacts, or prior experience in the manufacturing and plastic industry. Against the odds, Recircle Brands prevailed and Licata’s wisdom, derived from his entrepreneurial journey, emphasizes the importance of not letting great ideas go to waste. Licata envisions Recircle Brands becoming a significant player in environmentally responsible plastic solutions. While plastic remains an essential product, Recircle Brands aims to produce items that reduce the carbon footprint and environmental impact of plastic usage.
Recircle Brand’s commitment to creating a better world is reflected in its values of protecting the planet, harnessing technology for recycling, realizing circular solutions, and fostering job creation. The company is dedicated to exceeding performance KPIs and changing how plastic is created and used to reduce the demand for virgin raw materials and minimize the impact on the planet, from the West Coast shores of California to the East Coast bright lights of New York and worldwide. With the exemplary Bagups product, Recircle Brand continues to make a refreshing investment into a more convenient and eco-friendly future.
Written in partnership with Tom White.
