The Hamptons have a sophisticated lifestyle that’s reflected in how they dress. It’s often described as elegance that whispers. To that end, the Grey/Ven “quiet luxury brand” has become a darling among the residents and visitors of this Eastern Coastal community.
The Grey/Ven clothing brand is an example of what’s popularly known as quiet luxury. This minimalist style emphasizes quality, versatility, and elegance. You can say it whispers wealth instead of screaming it from the rooftop. What you get with Grey/Ven are fashions designed using high-end fabrics that won’t hurt your bank account. As the newest brand to enter the luxury market, the Hamptons have welcomed Grey/Ven with open arms—and for good reason.
Grey/Ven’s brand captures the spirit of the Hamptons with its fashion aesthetic. The wardrobe color palette is a sumptuous blend of neutral tones. Every outfit is refined and versatile. You have your pick of any ensemble that can carry you from a casual beach get-together or an upscale evening soiree.
This quiet luxury brand can take you from work to play with ease. You’ll feel sexy, sophisticated, and confident when you slip into a Grey/Ven garment. Company CEO Scott Weissman emphasizes the brand’s versatility.
“Whether it’s brunch, a day at polo, perusing the Art Fair, strolling through town, or attending the season’s most exclusive events, Grey/Ven offers luxury ensembles suitable for any occasion, seamlessly transitioning from day to night.”
Grey/Ven is a brand based in Los Angeles, California. However, a major portion of its customer base resides in New York. Weissman took that as a clear sign to expand the brand’s reach by debuting its flagship store in East Hampton, New York during the 2024 Memorial Day weekend. Weissman said, “We selected East Hampton as the ideal locale to stand out amidst the world’s premier luxury brands.”
Effortless elegance and ultra-chic fashion embody the Hampton lifestyle and Grey/Ven look. As cliche as it sounds, this union is a marriage made in heaven. The brand fits in well with the community’s easy breezy, upscale vibe. Grey/Ven has made its presence visible at events such as the Southampton Arts Fair and Polo matches. Additionally, the fashion brand knows how to host its events with flair.
Grey/Ven introduced its 2024 women’s summer collection, Hampton style. The guest list for this private fashion show included Academy Award winners, local socialites, writers, gallery owners, and others. The festivities began with a delectable outdoor lunch. The guests immersed themselves in a full summer spread along with champagne.
Onlookers watched the fashion show from their table-side views. Elite model Ambra Battilana Gutierrez led the way as she and other models graced the runway with timeless summer ensembles. With the sun as a backdrop and music from DJ Anastasia Bondarenko, the right tone was set for the event.
The natural light highlighted the craftsmanship of the clothing. As expected, the summer collection showcased cashmere, cotton, leather, and linens. The models brought to life muted earth-toned silhouettes that are essentials for summer attire. The flowing designs exhibited Hampton chic: elegance with minimal effort.
Grey/Ven does more with its quiet luxury brand than help busy people balance New York work with Hampton’s play. The company also has a passion for sustainability without sacrificing quality.
The brand often employs US-based craftsmanship, uses vegan leather from Japan, and imports cashmere and knits from Italy. The company is committed to ethical production, minimizing waste, and reducing our carbon footprint. Grey/Ven wants its customers to feel good about wearing clothes made from environmentally friendly materials.
If you’re ever in East Hampton, you can visit the Grey/Ven flagship store at 53 The Circle, East Hampton, New York.
