The Hamptons welcomed summer in style this Memorial Day Weekend with a three-day celebration blending fragrance, design, and celebrity power under one beautifully styled roof. At the heart of it all was the official launch of the Grey/Ven x Aroma360 signature scent, a collaboration that introduced an entirely new layer to modern coastal living.
A Weekend to Remember
Friday opened with a private dinner at a residence in East Hampton, setting the tone for a weekend that unfolded like a sensory journey. On Saturday, guests previewed the new scent collection at Grey/Ven’s flagship store, where the brand’s signature clean lines and minimalist palette were now accompanied by scent as a design element. That evening, the residence was transformed into an immersive party with a DJ set by Real Housewives of New York City’s Dorinda Medley, making her DJ debut.
Curated by Rose Thorn and Tyler Prow, the night pulsed with music from The Muses and featured custom Grey/Ven gift bags that matched the mood. Sunday brought a more tranquil close: a wellness-meets-beauty experience hosted in partnership with KCM Connect and Forbidden Well Spa. Grey/Ven CEO Scott Weismann and Aroma360 Founder and CEO Benzion Aboud were on hand, celebrating their collaboration and shared vision that resonated with the Hamptons crowd.
Fragrance Joins the Luxury Design Conversation
Grey/Ven has long been known for its architectural elegance and thoughtful retail concept. Now, with its Aroma360 partnership, the brand adds a new sensory layer and invites visitors to feel the space as much as they see it.
A newly installed Aroma360 feature wall allows guests to experience scent as part of the interior narrative. Whether in a beach house, Manhattan loft, or boutique setting, fragrance becomes part of the ambiance. It’s subtle but transformative.
Meet the Signature Scent
The Grey/Ven x Aroma360 blend draws inspiration from the brand’s aesthetic: understated, clean, and effortlessly chic. Bergamot lends crisp brightness, while jasmine adds softness and depth, evoking the cool coastal calm of the East End.
Offered in four formats—room spray, reed diffuser, candle, and Pro-Pod™ diffuser oil for Aroma360’s scent diffusers—this fragrance is made for seamless integration. Whether you’re hosting or winding down, it enhances the atmosphere without overpowering it.
Scenting with Style
Aroma360’s broader product line continues to change how scent functions in design-forward spaces. The Wireless Pro Scent Diffuser offers even diffusion without heat or residue, ideal for open layouts and large rooms. The portable Mini Pro, available in even more colors, brings that same innovation to more intimate zones like offices and bedrooms.
All Aroma360 diffusers use cold-air technology to preserve oil integrity and extend scent life. It’s clean, quiet, and design-conscious, fitting seamlessly into the most curated spaces.
Now Scenting the Hamptons
More than a weekend of events, the Grey/Ven x Aroma360 launch signaled a shift in how luxury is being expressed in the Hamptons. In a landscape known for linen-clad minimalism and breezy white interiors, scent is emerging as a defining detail.
From Dorinda’s beats to Sunday’s serene reset, the weekend left a lasting impression and a signature fragrance now diffusing across the East End and beyond.
Written in partnership with Tom White
